Enables Spotify to step foot in the hardware arena.Upgrages non-Premium subscriptions to Premium subscriptions.Non-users may convert in to users since it solves the screen problem in old cars. But existing users continue to get delighted with Spotify. Unlikely, this will be a profit puppy from a device perspective.Spotify started testing the product in early 2019 to study subscribers’ in-car listening habits.Well, same reason why most new cars, around the world, have a built-in screen. You are probably thinking - if you have a phone why do you need another screen.At launch, in early 2021, it was given for free to Spotify Premium customers. Earlier this month, they made the device available for purchase to the general public. So in a few years, once the old cars become unroadworthy, the Car Thing won’t be needed.ĭespite knowing that the end is near, Spotify still developed the product and continues to market it. US regulation passed in 2014 said that all new cars sold from May 2018 must have a backup camera and display screen.
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